Sport Endurance’s unique product combinations address a growing $950 Billion Global Market.
U.S. Over 50 Population
- Every 7 seconds a person turns 50 in the U.S.
- People over 50 make up 35% of the U.S. adult population
- 78 million Americans who were 50 or older as of 2001 controlled 67% of the country’s wealth, or $28 trillion*
- People over 50 will spend $1 trillion on Health and Wellness Services over the next 10 years**
* U.S. Census and Federal Reserve
** Paul Zane Pilzer, The Next Trillion